Open to Debate
ACOMPANY CREATIVE LAB
Branding, Marketing & Advertising Agency, US
Open to Debate is a website platform offering debates that are facts forward, civilized and respectful of different points of view. We developed the brand architecture around the website platform, leaning into a news organization structure. We modified their logo to work in the digital space, established an editorial-forward style for images with approaches that showcased equal points of view, established an information hierarchy using typography and color, and created a turnkey brand styleguide with templates for newsletters, social media posts, and invitations for use by the client and their partners.
See the full project at opentodebate.org.