Graphic Design WINNER
Category: Food & Beverage / Restaurant

Mr Bing

ACompany Creative Lab

Branding, Marketing & Advertising Agency, US

Mr Bing is a hot chili crisp condiment created by two American students studying in China. We revamped their existing brand architecture so it stood out in crowded category, infusing the founders’ quirky personalities and brand etymology into a social-forward campaign with graphics that evoked food truck culture’s raw, graffiti look and feel. The final deliverable was a turn-key style guide that included patterns and shapes, a streamlined logo with lock-ups, templates for social, custom type treatments, tactical templates. A robust portfolio of headlines and soundbites enabled the client to create tactics as needed. OUTCOME: Brand recognition resulted with sales of the product increasing ~300% in the past year.

See the full project at