Graphic Design WINNER
Category: Art / creative / Abstract

MCA NOW

MCA Creative Studio, Museum of Contemporary Art Chicago

Creative studio, US

With the international re-opening of museums under way, the MCA produced MCA NOW to amplify museum programming and exhibitions. Building awareness of the MCA to a broad audience, including families, art-lovers, and tourists, this new series of collateral is designed to be welcoming and encourage visitation. This asset, distributed in-person and mailed, transforms from a matte, bi-fold booklet into a 20 x20 inch glossy poster that lists the events and exhibitions of the season. The Creative Studio at the MCA centered full-color, inspirational imagery of both art and the community within the asset, using hits of neon pink typography to highlight museum information and event summaries.

See the full project and learn more at mcachicago.org.