Branding WINNER
Category: Food & Beverage / Restaurant

Good Use


Branding Agency, US

Good Use, a sustainable juice brand, partnered with Hatch to make their ugly produce-fuelled juice the belle of the fruit bowl. Hatch built a cast of curious characters to celebrate their seasonal flavor varietals (without leaning into specific ingredients) and brought them to life.

See the full project and learn more about Hatch at