Branding WINNER
Category: Environment / Nature / Energy

Cat Reman 50th Anniversary Campaign


Marketing Agency, US

Caterpillar Inc. is a Global Fortune 100 corporation and the world’s leading manufacturer of construction and mining equipment, diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives.

As they approached their golden anniversary, the Cat Reman team came to their marketing partners at Simantel to help celebrate. The objective? Raise awareness around their 50th anniversary with bold, impactful messaging and visuals. By speaking to the longevity and resilience of the product line, Caterpillar expected an increase in global sales and Cat Reman-related engagement throughout the Cat dealer network.

See the full project and learn more about Simantel at