Branding WINNER
Category: Home Services / Real Estate

Carolwood Estates

Andrew Ledwedge

Creative Director, US

When we launched Carolwood Estates, we wanted it to exude an instantly iconic and consistent aesthetic that separated us from other real estate brokerages in Los Angeles. Our competition leaned on big tech affiliations, reality show name recognition, and flashy faux luxury appeal. We wanted to go the opposite route. We went subdued, chic and elegant in an ever increasingly loud and flashy market.

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