Graphic Design WINNER
Category: Activism / advocacy / Awareness

Local for Locals

LCGPA

“Local for Locals,” launched by the Saudi Local Content and General Procurement Authority, is a powerful campaign urging individuals and business owners to prioritize local choices. With the theme of “putting local first,” it highlights the importance of choosing local business partners, hiring local talent, and seeking local services to foster a sustainable and self-reliant economy.

The campaign effectively conveyed its message through engaging videos and social media content, reaching over 7.9 million impressions. These videos featured real stories of local businesses thriving by prioritizing local choices, illustrating benefits such as improved business performance and strengthened community ties. The ripple effect of these decisions was showcased, demonstrating how local choices positively impact the broader economy.

With an impressive 97% positive sentiment across all social platforms, “Local for Locals” resonated strongly with its audience. Social media challenges encouraged sharing of local success stories, fostering community and shared purpose.

See the full project and learn more about LCGPA here.